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He's done a lot of stage work in his life, but Tom Hiddleston had never performed any role — much less the supervillain trickster god Loki he's now known for — in front of 6,500 people.
Making memories at Comic-Con, though, has become a staple for Marvel Studios. And it continued by having Hiddleston in character"crash" the Saturday evening panel forThor: The Dark World(Nov. 8) tosurprise fans, many of whom had camped out overnight and waited nearly 24 hours to see what the company was showcasing.(http://adf.ly/SZ2GN)
Marvel also rolled out geek god supreme Joss Whedon to announce the title of hisAvengerssequel,Age of Ultron,and introduced the cast of the sci-fi movieGuardians ofthe Galaxysoon after they landed in America from London just for the pop-culture event, which ends its four-day run Sunday.
"You can feel that excitement and how appreciative they are when you bring anything or do anything," says Kevin Feige, Marvel Studios president and producer on the company's movies. "The crowd has been waiting all year, they've been waiting in line for God knows how long, and you feel a bit of pressure. We need to put on a show for theseguys to make waiting in line since 9:45 the night before worth it."
The Loki stunt followed a Marvel tradition at Comic-Con: In 2007, director Jon Favreau debuted a trailer forIron Man, which would be the beginning of the Marvel Cinematic Universe (http://adf.ly/SZ2GN). In 2010 the cast ofThe Avengerstook the Hall H stage for the first time, with MarkRuffalo signing his contract in the green room just minutes prior so hecould join his fellow actors. And lastyear Robert Downey Jr. danced and grooved his way through the crowdwearing Iron Man gloves to kick offanIron Man 3panel.
Other studios have taken notice: Warner Bros., which is responsible for films starring DC Comics heroes, hadMan of Steeldirector Zack Snyder come out at the end of a panel Saturday to tease the appearance of Batman in his Superman follow-up movie and unveil a logo.
"I love the fact that everyone can be bolstered by our success," Feige says. "Look, we like being pioneers.We like taking chances first, and nothing indicates that success morethan people trying to emulate it. It's the sincerest form of flattery, and the bonus is I now get to see a Batman/Superman movie."
When Chris Evans is told of theMan of Steelnews not even an hour after it's announced, he's suitably impressed.
"Holy (crap), that's a big thing," saysthe star ofCaptain America: The Winter Soldier(out April 4). "I guessI'm just glad I came along at this time.(http://adf.ly/SZ2GN) Ten years ago (the comic-book movie genre) wasn't this heavy, and 10 years from now it might not be this heavy. This is the sweet spot of when it's all coming together."
He's just a few days away from finishing his work onWinter Soldier,with a lot of sweating, running and fighting to do before reaching the finish line. However, seeing a little kid in Captain America garb or an older gentlemen clad in Evans' retro-World War II Cap outfit on the convention floor makes it all worthwhile.
"Sometimes I get a little uncomfortable with celebrity," the actor says, "but places like (Comic-Con) when it's just people who are so happy, you come to feel like, 'Well, maybe I'm doing a good thing.' I'm not curing cancer, I'm notbuilding huts. But some people really do take something great from this."
Evans' co-star Samuel L. Jackson agrees and calls it "joyous" to experience the enthusiasm, whether it's at the panel or a quick autograph session at the Marvel Comic-Con booth.
The event itself is "a symbol that there is a fragment of our society that is alive and having fun and not just consumed by the politics and crime and the issues of the world," says Jackson, who plays the eyepatch-wearing super secret agent Nick Fury in the Marvel movies.
He, Evans and otherWinter Soldiercast members such as Emily VanCamp, Anthony Mackie and Sebastian Stan arrive backstage at Hall H after having zipped from the signing session in golf carts just 15 minutes before their panel starts.
Meanwhile in the green room upstairs, theGuardianscast has arrived from the airport. Djimon Hounsou chats withWinter Soldier's Scarlett Johansson on one side, while on the other, the massive man playing Drax the Destroyer, former pro wrester Dave Bautista, is destroying a piece of watermelon while watching the 20thCentury FoxX-Menpanel.
After having seen the expansion of the Marvel Cinematic Universe,"you'd have to be crazy not to want to be a part of this," says Bautista, who adds that he had to fight for the role of Drax. He didn't understand it at first, but his acting coach felt it could be a turning point for the actor in Hollywood.
"He's like, 'You know this guy. He's got your sense of honor, your sense of loss. This is a dream role for you,'" Bautista recalls.
Character is important to Hiddleston as well, as he prepares to unleash Loki on an unsuspecting audience from a secret location (http://adf.ly/SZ2GN).
Feige called him a little over two weeks ago with the idea, and Hiddleston thought it was a perfect way to thank loyal fans.
"Honestly, it was one of the most exciting buzzes of my life," he says afterward. "As someone who's trained in the theater, 6,500 peopleis about the biggest gig I've ever played."
Marvel's slate of films itself is sizable — Feige says there is an internal chart that shows what movie they want to come out in thesummer of 2021. "Do we have a script for that movie? Of course not,'' he says. "But it has worked in our favor to look ahead, and I think we look further ahead than any live-action studio."
That pertains to its Comic-Con plans, too. Feige and his team begin planning the surprises five or six months beforehand.
For some, however, it doesn't take that long. About 15 minutes after the Marvel panel, a group of behind-the-scenes talent rides up in an elevator in an adjacent hotel to the convention while actors hold court for press.
Somebody brings up in the elevatorwhat everybody else is thinking:
"What are we going to do for next year?"http://adf.ly/SZ2GN
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